Small Business Gift Etiquette – What Would You Do in This Situation?
By Karri • Aug 13th, 2008 • Category: small businessOne of my very favorite clients of all time sent me the nicest gift in the mail this week. He’s a fellow Internet marketer whom I’ve collaborated with on a few big projects over the past couple of years and in a way, I’ve sort of become his copywriting Gal Friday. What makes this gift that much more special though is that I’ve not done a lick of paid work for this guy in months. But a few weeks ago he asked me to jump in on a last minute conference call with a prospective client we were putting together an estimate for. I thought nothing of it but geez it made everyone happy. I love it when that happens.
Anyway, I felt incredibly touched by the gesture, not to mention how fabulously nice the gift was and how far away this client actually lives and works–he’s in the northeastern US and I’m in Alberta, Canada. Oh yeah, he’s also busier than God these days with his web marketing biz, and yet he still thought of little ol’ me. So I was dually disheartened when I heard the sound of broken glass before I opened the box the gift arrived in. Needless to say, the gift was broken. And not only was it broken, it was in a zillion pieces. I felt terrible. Even though I had no part in the thoughtless obvious mishandling of the parcel. But for crying out loud, do postal workers just HAVE to test the laws of physics with other people’s belongings? Actually, no, not “belongings” but gestures of goodwill and kindness.
Sure, the gift could have had 10 more layers of bubble wrap added, but at what point do you stop the bubble wrapping madness and just trust postal workers to provide the care and handling we pay them for?
Enough said about that.
Of course I am going to thank my client profusely for the incredibly thoughtful gift. But who wouldn’t be left with at least a teensy-weensy icky feeling inside because of what happened? And while I would NEVER expect a gift giver to replace a broken gift, that annoying little voice of justice inside of me can’t stop wondering if it would be considerate or rude to let a gift giver know that what they sent got damaged in the mail?
What if the gift giver insured the gift? What if he would sincerely want to know about the damage? If I sent some awfully nice swag to a client or colleague I would want to know. But that’s just me. Yet as the recipient of such a gift, I’m inclined to just say “Thank You” and let sleeping dogs lie (or broken glass remain in the box). My reason is simple: It’s the thought that counts. And this was one heck of a thoughtful gesture if you ask me.
I’m dying to know, though: What would YOU do?





