Real Value Versus Fluff: A Study in Contrast

By • Jan 13th, 2012 • Category: entrepreneurship

I’ve always said that entrepreneurship is an inherently spiritual journey. You simply can’t grow a business without confronting your inner boundaries at some point. However, woo-woo alone does not a guru make.

It also doesn’t substantiate some of the outrageous “marketing strategies” that are increasingly common in the online space, strategies that ultimately cause financial and/or emotional harm. And hey, have you ever tried explaining to, um, normal offline folk what that stuff is all about? Yeah, there’s a relevance issue happening that’s getting harder and harder to ignore.

Anyway, whether you consider yourself to be uber enlightened or just a garden-variety spiritual enthusiast, there’s an important message here for online business owners. Though I’m sure each of you will take something different from it.

Watch. Enjoy. Reflect. Or just take it at face value and have a good laugh. I didn’t create this video, but I’m pretty sure it’s about to go viral … Oh and please remember:

Only pay for what’s real.

Only charge for what’s real.

Ditch the rest.

Cheers.

  • Alba Figueroa

    lol. I love it when she says “Oh my god, I am totally getting a download.”  This was hysterically funny and oh so true.

  • Linda Henslee

    Thanks for sharing!!