Web Copywriting Reloaded: 7 Rs That Get Results (Part 3)

This “R” speaks to our propensity as business owners to make stuff complicated. Usually, if you just step outside your own ego for a moment, you can see the simple truth right in front of you. And THAT is what you should be putting into your web copy. It’s a trust your instincts thing.

You DO have something to say, but because it’s web copywriting, you feel compelled to get all fancy-pants. When in doubt, just say it.