Sales Page Copywriting

If you?re a big-thinking, deep-feeling entrepreneur struggling to write sales copy for your product, program or event, this one’s for you …

Move to Market with Copy That Captures Your Best Offer and Converts More People.

It took me about 5+ years to really stand firm on this, but it’s true: getting the CLICK can be a great experience for you and for your readers. Yes, you read right …

Long, pushy sales letters punctuated by hype and highlighter aren’t necessary.

That template is old school … and probably not a reflection of you, your business or what your people need.

And as long as you’re providing real value to real people, great copy is just waiting to happen. And I happen to be the channel that can deliver it to you.

No matter how unusual your offer might be (unusual is good!), I’ll capture your vision with copy that’s succinct, compelling and helps your readers make the decision to buy or enroll. And there is absolutely more than one “template” for doing that.

Pete Savage“When we needed to make some changes to our sales page in the middle of the campaign, I immediately thought of Karri Flatla. Why? Because I so admire her commitment to ‘authenticity’ in marketing. She provided a long list of excellent suggestions, and I’m certain that the changes we made based on her advice contributed greatly to the success of our campaign. Thanks Karri!”

Pete Savage
Co-founder, InternationalFreelancersAcademy.com

If you don?t feel good about your copy, they won?t feel good about the offer. Period.

And like you, I?m happy to break the ?rules? when the moment calls for it.

Your project is not a “one-off” to me. I think strategically about your business, your brand and your marketing goals.  And it?s a joy to listen deeply and uncover the language that will illuminate the value behind your offer ? and really connect to a need in your audience.

You might even find my approach to be an uncommon one, should you go shopping around:

  • I am willing to break the mold and apply innovative techniques to your sales copy. Whether we use short copy pages on a mini website, a video-text hybrid, or something else entirely, I’m happy to help you bust out of the mold with innovation and authenticity.
  • I am ruthless with the Delete key; I won’t bloat your copy with unnecessary text or hype just so it looks like I did my job.
  • I’m not just a copywriter. I’m your personal marketing strategist. I understand the bigger canvas that is Internet marketing in 2010. I know how websites work and how to optimize content for search visibility and usability. And I get how all the pieces fit together into a cohesive, compelling whole.
  • I won’t let you play small. I?ll insist you step into the offer fully and with unbounded personality (even quiet types have something BIG to say).

Tawnya Sutherland?The VAvirtuosos.com seminar has been a huge success for me. The sales copy you wrote for me pulled an impressive 13% conversion rate. Within the first 3 days of the campaign we sold out our initial offering and I had to double our seats! Guess what though ? they all sold too!

Karri, you always come through with web copy that stops my readers in their tracks. Thanks again!?

Tawnya Sutherland
Founder, VAnetworking.com

I’ll excavate your raw ideas and content until we get to the magic.

And I won’t write a single word until we’re clear on the unique value you bring to a defined group of people. Because people aren’t just ages and incomes; they?re complex creatures with values, beliefs and preconceived ideas about what you’re trying to sell them.

My process for writing sales copy:

  1. After you make your deposit below (50%), I’ll send you a detailed, pre-copy questionnaire in which you’ll describe the elements of your offer.
  2. We’ll schedule a 45-minute strategy session to fill in any gaps and solidify your market positioning going forward.
  3. I get to work on your copy. You can expect a first draft within 2-4 weeks. Two rounds of minor revisions are included.

Select the Sales Page Package That’s Right for You:

**Due to limited availability, please contact me directly prior to making a deposit on one of the packages below.**

Note: you’ll only be billed 50% of the total fee upfront, with the balance payable upon project completion.

1. Squeeze Page Copy ($997 USD)

This is a short-copy landing page to capture leads and build your list. Maybe you have a new manifesto or special newsletter offer, or you want to promote an upcoming teleseminar. Let’s get readers excited about sampling your unique value promise.

2. Standard Sales Page Copy Package ($2997 USD)

This is longer copy to promote or launch a product, service, program or event. This can be in the form of a single sales letter (like what you’re reading here), or we can use another format–such as a mini-site–suited to your style and your audience.

Includes: the sales copy, review of your thank you page (with or without upsell) and an email blast with reminder.

3. Premium “Social” Sales Copy Package ($3497 USD)

Everything in the Standard Sales Copy Package PLUS I’ll write 10 tweets or “micro updates” you may use to promote your offer on Facebook, Twitter and other social networks.

**Due to limited availability, please contact me directly prior to making a deposit on one of the packages below.**

Need “Pre-Copy” Strategic Support?

No problem. Let’s untangle the details so you can move forward. Click here for details.

?You know that feeling when you meet someone and they totally ?get you?? That was my experience with Karri when I hired her to help me promote my first online event.

Karri knew how to capture and communicate my out-of-the-ordinary vision?and my maverick personality?accurately.

Not only was she a breeze to work with, her copy resulted in a 21% conversion rate.

Karri dug deep to understand me, my business, my goals and how I want to communicate with my target audience. I can tell you as a Sales Expert myself, Karri knows how to ?close? readers with copy!?

Carolyn Herfurth
TheBizTruth.com

Whether you need me to start from scratch or you’ve got some “rough cuts” you can’t make right, if you have a clear and powerful vision?in your heart and/or your head?invest in a narrative that resonates and converts.

NOTE: If you believe deep down that you?re copy just needs a tweak, I?m happy to quote for editing only. Please email me so I can review what you have (info at snapwebmarketing dot com). But please be honest with yourself before requesting this. Rewrites can be as involved if not more so than from-scratch projects. So you?re dipping your toes into the deep end on this one!

Ready to do sales page copy a different way?

Great. Then put away your sales page dread and be excited about a marketing message your people want to read … and “click” on! Choose your package above and let’s get started.

Karri Flatla
Marketing Strategist & Copywriter
snap! web marketing solutions

Karri Flatla