HubSpot recently broadcast a webinar called The Science of Email Marketing. The email marketing trends presented were fascinating to me, mainly because they run contrary to a lot of the “rules” we’ve comes to rely on–perhaps blindly–in email marketing. Times are a changing and there’s now no doubt in my mind that a great many [...]

When people sign up for twitter and, shortly thereafter, cry, �??I don�??t get it!�?� my impulse is to say, �??Well, have you made a real effort to share and get to know people?�?� Then I remember that not everyone is a word-a-holic like me. Not everyone loves to see that which they think or feel [...]

Let me rephrase that: who says you can’t measure ROI on relationships? Because that’s what we’re really talking about. That’s the white elephant in the room no one wants to put on the scale. Until now. And a friend of mine can show you how to do just that with your twitter activities. Today’s web [...]

A lot of business people still are not convinced of Twitter’s value as a social networking powerhouse, and it’s easy to see why. It doesn’t have the bling of Facebook nor does it permit the wordy redundancy of online forums. But whatever opinions you may currently hold about Twitter or social media in general, you’re [...]

Unless you have a ton of time on your hands, you can never be totally sure whom you’re talking to on Twitter now, can you? This is disconcerting given the casual demeanor Twitter users assume as they grow more and more comfortable with microblogging media. I myself am firmly entrenched in the Twitter culture now [...]