Entrepreneurs and small business owners are a lot of things, but shockingly, the one thing most are NOT is financially literate. And I admit, despite graduating from business school at the top of my class (which by the way I paid for with borrowed money), it’s only in recent months that I’ve begun to open [...]

So it’s not really a secret that I want to help business owners working online take swift, meaningful action in their marketing. And I hope it’s no secret that doing so is what gets results. You take action–of one kind or another–because you want something to happen in your business, usually something with a dollar [...]

It’s Friday and I missed my newsletter deadline yesterday. My excuse? Erm, I don’t really have a “good” one. Except to say that my family and I took advantage of the Alberta Heritage Day holiday and spent an extra long weekend hanging out on brain break in beautiful British Columbia. Here’s the thing though: I’m [...]

It’s key in business to walk your talk. If you don’t, you are the hairdresser with a mullet, the stylist who has no style. (So why would you let her scissors get within 10 feet of your head?) When circumstances change you MUST change with them. Listen to your market. Keep your war goggles on. [...]

It’s taken me over 5 years to figure out the real business-building power of leverage, but boy, when I got it I really GOT it. What is leverage for the entrepreneur? Quite simply, it’s the ability to earn maximum revenue from minimum effort. This is not about being lazy either. It’s about working smarter. A [...]