Some gurus will tell you that if you’re not doing intensely strategic, painstakingly planned SEO for your blog, you’re a fool. I have a confession to make. I don?t spend a lot of time and energy on SEO for my blog. I?m also an SEO copywriter, so that makes me a hypocrite, right? Nah. I [...]

Link building is one of those SEO tasks that tends to get sidelined when working on a tight budget. Though I see bigger companies with bigger budgets making this mistake as well, inadvertently opting out of some very obvious–and easy–visibility opportunities with their off page SEO. It’s totally unnecessary too, because link building doesn’t have [...]

The landscape of online marketing advice is so vast and varied it’s hard to know who is worth paying attention to. As marketing managers and entrepreneurs, we’ve grown weary of the gurus, and even when they are right we’re probably not engaged enough to put theory into practice. Yesterday, however, serendipity was on my side. [...]

My colleague and new NOT just online friend, Tina Forsyth of Online Business Manager (she lives right here in my home town!), recently blogged about Website Grader , a delightfully elegant little SEO auditing tool for websites. I know that half these kinds of online tools are about as useful as my husband on a [...]

No matter how many ways we Internet dweebs try to explain the dynamics of online marketing ?whether it’s to clients, with articles, in forums or for Dummies? fiction continues to overwhelm fact as entrepreneurs lust for rankings, rankings, rankings. And to be honest, I’m getting a little frustrated. This whole putting the cart before the [...]