Archives for the ‘internet marketing’ Category

3 Ts of a Super Power and How Knowing Yours Can Amp Up Your Marketing

By • May 6th, 2010 • Category: internet marketing

Entrepreneurs often struggle to define what makes them or their business stand out from the pack. It was such a relief when I realized with clarity what was “different” about me and how I deliver value. Every single one of us though has a special gift or “super power.” If you can tap into yours, [...]



5 Things I Learned About Sales From Million Dollar Listing (on HGTV)

By • Apr 29th, 2010 • Category: internet marketing

I?m a real estate TV junkie. So is my husband. We?re also both entrepreneurs, so I wonder if there?s a connection. Real estate has this ?anything is possible? allure that?s hard to ignore. Bricks and mortar somehow become the clay of our creative future-casts. So when I watch Million Dollar Listing, I feel like I’m [...]



Web Marketing Standardization, Incest, and the Dilution of Client Value

By • Mar 26th, 2010 • Category: internet marketing

Do you ever read something on a blog and your heart starts to beat a little faster? Then you start writing out your response in the Comments section and realize you’re probably giving a little bit too much information? This is what happened to me this morning after I came across a thought-provoking post at [...]



A Lesson for Web Marketers: Forget About Cool and Think About the Consumer

By • Nov 17th, 2009 • Category: internet marketing

A couple of weeks ago I informally polled my newsletter readers to find out how they *really* feel about web marketing. It’s been pretty clear to me for a while that small business owners and other entrepreneurs just aren’t “getting” the Internet. They’re interested in it. They know it’s a happening place. And they’re keen [...]



Website Domains: 7 Things Your Web Marketer or Designer Might Not Tell You

By • Oct 25th, 2009 • Category: internet marketing

Most businesses who hire a web marketing company or designer to put up a website are more interested in results than process. While that’s understandable, blind trust is a liability in any business transaction. By not taking the time to understand what’s inside the black box, you may be putting your business–and even your reputation–on [...]