Archives for the ‘internet marketing’ Category

5 Ways to Love Up Your Marketing (and Your Peeps)

By • Jan 12th, 2011 • Category: internet marketing

According to Gary Chapman, author of The 5 Love Languages, we each have a preference for how we receive love. In other words, if our romantic partners don’t express their love to us in our preferred love language, the relationship breaks down because we feel, quite literally, unloved. So if my love language is “Acts [...]



How to Do Your Own Marketing Audit (When You ARE the Marketing Department)

By • Oct 15th, 2010 • Category: internet marketing

As an entrepreneur who tries to keep up with business trends and happenings, I tend to be a magazine whore. But lately I find myself wincing as I read some of the literature published in popular biz rags. I wince because so much of it cow-tows to corporate structures and paradigms. The bootstrapping entrepreneur who [...]



Innovation in Business Often Means More Ha Ha

By • Aug 13th, 2010 • Category: internet marketing

I know it’s Friday evening and no one should be “working” right now, but my sister (also a wife and working Mom) shared something so funny — and so INNOVATIVE — with me today that I HAD to share it with you. After you’ve had a good giggle though, I hope you consider WHY having [...]



In Marketing, Sometimes It’s Better Not to Say You’re Sorry

By • Aug 11th, 2010 • Category: internet marketing

And that’s not to say you can’t be kind either. However, as a marketing strategist and copywriter, I see a lot of business owners acting as if charging good money for the value they offer is something to apologize for, and it’s not helping anyone. We all do it. When we’re writing copy or giving [...]



Internet Marketing Isn’t Complicated. We Are.

By • Jun 23rd, 2010 • Category: internet marketing

Small business owners often complain that Internet marketing is confusing and complicated. I disagree. Sure, on the face of it, there appears to be too much information and advice to realistically digest, synthesize and put into practice. If big biz barely has time to get its marketing straightened out, small business owners running their own [...]