My marketing and copywriting colleagues were none too happy with me when I took a stand against the long copy sales page. When I disputed old school copywriting techniques that bully people into making a purchase, I think some folks thought I wasn’t acting like a real copywriter. Such is the cost of surfing the [...]

This copywriting credo is simply a list of the principles I adhere to–religiously–when writing sales copy for my clients. It is dedicated to the entrepreneurs who believe making money is a delicious side dish to living with purpose and sharing their gifts with integrity. When I write your copy: 1. I hear you. In writing [...]

You read right. And I’m a copywriter who gets paid handsomely to write long copy. But the fact that long copy outperforms short copy (in some tests) is not a reason to shove more of it in people’s faces. Most of the folks I know (entrepreneurs included) do not appreciate being sold to this way–or [...]

If you?re a biz owner with something new and exciting to promote, you?re no doubt shuffling your feet about putting up a long copy sales page. You know you need one, but geez, does it have to be so ? long? They?re the ugly cousin of website copywriting we love to hate. And the only [...]

It’s always exciting when a client gives me creative license to breathe life into a dream with nothing but words on a page. However, there are times when I’m presented with existing copy that is decent but “not quite there.” In this situation, I believe that good copywriters will resist the urge to tear down [...]