After 6 years in the marketing trenches, I still endure bouts of teeth gnashing when I write copy, whether it’s for a website or a sales page or just an email broadcast. Doesn’t matter. “Copywriting” freaks people out, copywriters included. All the drama around writing copy is actually unnecessary. So is the grandstanding about the [...]

Many business owners and marketers still believe that preaching to prospects is a tenet of good marketing, that over-the-top sales pitches are the only way to ensure people buy. And if you read my manifesto, Sales Page Relief, you know exactly what I’m talking about. However, it’s obvious to me that, if you take the [...]

It’s interesting to me that for so many entrepreneurs marketing is an obligatory process. Instead of just talking to people about who they are and how they can help, business owners feel compelled to create a persona or motif that bears little resemblance to the human being running the show. I say: why put on [...]

In my post last week, Why the Long Copy Evangelists Are Wrong, Casey Truffo left a comment that stopped me in my tracks. In today’s video I explain both my disgust with copy that makes people feel terrible and why that’s not necessary. After you watch the video, tell me if you’ve had a similar [...]

I’m SO not done with this conversation about long copy versus short copy. In fact, I’ve decided to go deeper with it … because indeed this is a conversation, and conversations, by definition, are an inherently intimate thing, yes? As such, you’ll be seeing a different kind of video post from yours truly. It’s more [...]