Web Copywriting & Marketing Blog for Small Business: Read, Learn, Opine

When “Go Big or Go Home” is Bullshit

By • Nov 10th, 2011 • Category: entrepreneurship

If you have a business online, you’ve no doubt heard the message a million times. Maybe you’ve even paid a coach money to dangle it in front of you like a carrot and then bitch slap you with a stick when you don’t take heed. Go BIG! Be BIG! Think BIG! Dream BIG! (No one [...]

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Paying for Stuff That Let You Down: When Saying “No” Isn’t Enough

By • Apr 15th, 2011 • Category: entrepreneurship

Earlier this month Andrea J. Lee engaged a blog discussion on the dynamics at play “When a Course You Bought Doesn’t Work.? Often times, the knee jerk reaction to a course, program or product not ?working? as we expected is to point fingers and lay blame. We feel slighted and we demand restitution. We ask [...]

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The 3 Ps of Pricing Your Services: Controversial Strategies for Serious Growth

By • Apr 8th, 2011 • Category: small business

Nothing makes a business owner’s stomach churn more than the pricing question. No matter how much time you spend researching, contemplating or checking your gut, you’ll still wonder what side of “right” your fees land on. If they’re too low, perceived value and profitability suffer. If they’re too high, your best prospects will walk away, [...]

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Creating a (Quick & Dirty) Mobile Website with WordPress

By • Apr 1st, 2011 • Category: technology

Last week we explored the question ofwhether or not to build a mobile version of your website. This week, I wanted to give you a peek at how simple (or hard) that task can be. While I’m not a mobile design expert per se, I am a marketing strategist who believes it’s valuable to seek [...]

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Wondering if You Need a Mobile Website? Some Things to Consider…

By • Mar 24th, 2011 • Category: technology

As more and more folks get comfy with using mobile devices to consume web content, more and more entrepreneurs are left to wonder if and how they should be exploring this space.Real life examples are always the best teachers so … The other day I got what you might call a “support question” from my [...]

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