Web Copywriting & Marketing Blog for Small Business: Read, Learn, Opine

Real Value Versus Fluff: A Study in Contrast

By • Jan 13th, 2012 • Category: entrepreneurship

I’ve always said that entrepreneurship is an inherently spiritual journey. You simply can’t grow a business without confronting your inner boundaries at some point. However, woo-woo alone does not a guru make. It also doesn’t substantiate some of the outrageous “marketing strategies” that are increasingly common in the online space, strategies that ultimately cause financial [...]

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7 Small Somethings to Boost Your Business in 2012

By • Jan 5th, 2012 • Category: small business

I’m the first to admit that I don’t much care for the tradition of making New Year’s resolutions. If you?re ready for change you’re gonna make the change. If you’re not ready, a date on the calendar isn’t going to do much to help things along. This is especially true when the desired change of [...]

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The Easiest Web Marketing Plan Ever (and Why Content is Like Cheese)

By • Dec 15th, 2011 • Category: internet marketing

In The Boring Truth About Internet Marketing I outlined seven ways to make marketing easier for you as an online business owner. This time I want to talk about strategic planning, or more specifically, why you’re probably making it way too hard. I’m going to strip away all manner of complexity and creativity so you [...]

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The Boring Truth About Internet Marketing (and 7 Ways to Make Your Life Easier Now)

By • Dec 3rd, 2011 • Category: internet marketing

The Internet may be relatively new, but any entrepreneur seeking to grow a business online is faced with incredible complexity. From what kind of website to build, to what to say, to how to create real conversation in a digital space, there are innumerable permutations and combinations to choose from. Yet the most effective marketing [...]

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Good Debt, Bad Debt and the “Premium” Coaching Program

By • Nov 19th, 2011 • Category: small business

Last week Mark Silver of Heart of Business posed the question: Is it possible to do financial harm to a client?I know Mark and I know he wasn’t just looking for some viral blog action. He genuinely wants an answer to this question so that he and his colleagues can move to create a safer, [...]

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